monthly transaction value flowing through the ecosystems I built or contributed to
Open to Product, Program & Project roles · MENA & global
I build the products payments run on.
VP of Product at Cashplus. Seven years ago I was answering transaction complaints on the support desk; today I lead the product portfolio behind payments, remittance and Umrah services, and the numbers below are how I measure it.
- Now
- VP of Product, Cashplus
- Also led
- OpenH2H · PUAS

Platforms I have built, led or delivered
- Cashplus
- Metro Reload
- OpenH2H
- PUAS
- Tawafiqhub
Impact, measured
Numbers I was accountable for.
Transaction success rate
78% → 96%after routing & automatic rerouting
Partner integration lead time
4–7 daysacross 30+ integrations
SLA, under 10 s average response
years in payments & fintech
support desk → VP of Product
Selected work
Three platforms, three kinds of ownership.
Product leadership, project delivery and program coordination: each case shows the constraint, the call I made and what it changed.
Cashplus
Building a broader digital product ecosystem.
From an established B2B foundation to a platform serving customers, SMEs and partner communities.
- 50K+transactions per day, from ~10K in year one
- 78% → 96%transaction success rate
- 30 → 4–7 dayspartner integration lead time, across 30+ integrations
My roleTechnical Product Manager → VP of Product
Explore case studyOpenH2H
Making a technical project a shared plan.
A B2B marketplace delivered through clear scope, communication and documented workflows.
- 2.5 monthsfrom requirements to production
- 400K+transactions per day supported
- 10+external integrations, incl. SNAP Banking
My roleClient-side Project Manager · Part-time
Explore case studyPUAS
Connecting services, teams and Saudi stakeholders.
A multi-service platform spanning digital products, Umrah travel and partner integrations.
- 6service lines launched from 0 to 1
- 5-personlean core team
- 6third-party integrations
My rolePlatform & Technology Lead · Part-time
Explore case studyHow I work
Three habits that show up in every project.
- 01Product
Decide with data, not opinion.
When the budget could not cover a native iOS developer, I shipped a PWA and let usage data make the case for native later. BestDeal Plus followed the same logic: rank providers by price and programs, recommend one, show every alternative.
See it in Cashplus - 02Project
Write it down, then build.
A client with no engineers cannot review code, but they can approve a document. Every OpenH2H requirement was written, confirmed and versioned before development, and the platform went live in about 2.5 months.
See it in OpenH2H - 03Program
Build what’s different. Integrate the rest.
With a five-person team, PUAS could not build everything. Payments, eKYC and CRM came from specialist partners so the team could focus on Umrah packages, ground arrangements and agent referrals.
See it in PUAS
Career
From the support desk to VP of Product.
Every step added a layer: the transaction problem, the partner behind it, the product that fixes it, and the portfolio that decides what gets built next.
Full resume- May 2019Customer Service OfficerMetro Reload
100+ transaction cases a day
- Dec 2019Business DevelopmentMetro Reload
50+ partners · onboarding in 3–7 days
- Jan 2021Technical Product ManagerCashplus
Cashplus B2C from 0 to 50K+ tx/day
- Sep 2026VP of ProductCashplus
Owns the portfolio · leads a team of 6
Speaking & recognition
- Speaker, Digital Acceleration Summit by Bukalapak
- Speaker, Komunitas Niaga Cellular Indonesia
- Top 3 Sales Growth Client, Flip for Business
- Top 10 Distributor, Smartfren National Sales Program
Hands-on technical
I write requirements engineers can build from: APIs, H2H and SNAP integrations, routing, reconciliation and infrastructure. Tawafiqhub is my public side project in production.
- Go (Golang)
- REST APIs
- H2H
- SNAP BI
- BI-FAST
- QA (BNSP)
- WSJF
Open to Product, Program & Project roles · MENA & global
Let’s build something that matters.
I’m exploring mid-to-senior Product, Program and Project Management roles. Especially interested in MENA, and open to opportunities worldwide.
