Before leading products, I worked through transaction issues, partner questions and operational constraints. That experience still shapes how I build: understand the problem, connect the people, and make the system work.
Experience
VP of Product
Cashplus / PT Eltama Prima Perkasa
Lead product direction across payments, telco, utilities, remittance and digital financial services supporting 50K+ transactions/day. Own WSJF portfolio prioritization with go/no-go authority, provider and routing strategy, and build-vs-buy decisions with C-level leadership.
Technical Product Manager
Cashplus / PT Eltama Prima Perkasa
Helped build Cashplus B2C from 0 to 1: ~10K daily transactions in year one, scaling to 50K+/day, 30K+ MAU and ~IDR 68B monthly transaction value. Raised transaction success from 78% to 96% and cut partner integration time from 30 days to 4–7 days across 30+ integrations.
Business Development
Metro Reload / PT Eltama Prima Perkasa
Built and managed relationships with 50+ principals, billers, banks and providers. Brought partner onboarding down to ~3–7 days by aligning commercial, technical and operational work on H2H integrations.
Customer Service Officer
Metro Reload / PT Eltama Prima Perkasa
Handled 100+ transaction cases a day: issues, disputes and refunds. Built hands-on understanding of H2H flows, provider responses and operational constraints.
Selected client projects
OpenH2H
Client-side Project Manager · Part-time
As the client-side Project Manager, I owned the 0-to-1 scope end to end: requirements, planning, schedule, team and vendor coordination, and documentation. Coding, testing and release were executed by the delivery team. My job was to make sure everyone built the same thing, in the same order, on time.
As Platform & Technology Lead, I defined product scope and technology direction across architecture, infrastructure and vendor strategy. I coordinated in-house and external teams and worked directly with stakeholders in Saudi Arabia, while keeping ownership of requirements, user journeys and platform direction.