Agil Al Idrus
ENIDع
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Agil Al IdrusVP of Product, Metro Reload Group & Cashplus

I build the apps people use to pay, book and travel.

VP of Product at Metro Reload Group and Cashplus in Indonesia. I started in customer service seven years ago; today I lead product for platforms that move about IDR 700 billion a month.

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50K+transactions a day on Cashplus

~IDR 700Ba month across the platforms I lead

Numbers I have helped move

  • ~IDR 700Bcombined monthly transaction valueMetro Reload B2B and Cashplus, where I lead product, pricing and supply decisions
  • 1.2Mdaily transactions at peakMetro Reload, up from ~300K in 2019 after I drove the move off office servers; company-wide result
  • 30 → 1–2 dayspartner integration lead timeacross 30+ integrations
  • 30travel agents and tour leaders signedRoamingPlus, each approached in person; a new segment that became a company focus

Reported platform and team outcomes; rounded, not live figures.

Selected work

Cashplus is my main product. OpenH2H and PUAS were part-time projects for sister companies in 2026, and Metro Reload is where my career began.

Best Deal Plus: Every package shows the market price next to the Cashplus price, ordered by price, so customers compare in one glance instead of checking suppliers themselves.
Main role

Building and scaling a consumer payments platform

Proposed to the C-level and designed from scratch as the sole Technical Product Manager on its founding team, then scaled with provider routing, partner integrations, flight and travel ticketing, white-label services and remittance.

  • 50K+daily transactions
  • 30 → 1–2 dayspartner integration lead time

Technical Product Manager, then VP of Product

  • Seller panel: Sellers track transactions and payouts, manage products and H2H connections, and compete in sales campaigns with live rankings. Seller names and figures are masked.
    OpenH2HProject delivery · Group project

    Delivering a B2B marketplace in 2.5 months

    Client-side and internal project management across a 6-person delivery team, documented requirements and 10+ integrations. Live production traffic: 400K+ transactions/day.

    Client-side and internal Project Manager, part-time

  • PUAS Hub: A community and economic platform for the Indonesia–Saudi corridor: daily digital transactions, Umrah services, education and business opportunities, with specialist payment and eKYC partners.
    Product & delivery · Group project

    Coordinating a platform across Indonesia and Saudi Arabia

    Product and project delivery for digital products, Umrah services and an agent network, with a lean core team and specialist integrations.

    Product & Project Manager, part-time (~16 hours/week)

  • Metro Reload: B2B supplier site: The public site of the H2H network: airtime, data and PPOB bill-payment supply for businesses. The hero image shows the Cashplus app.
    B2B network · Partnerships and platform

    Scaling a B2B network past its capacity ceiling

    Partner and supplier groundwork, then driving the move from office servers to a data centre and virtualised cloud, as daily volume grew from about 300K to 600K–1.2M at peak.

    Customer Service, Business Development, then Technical Product Manager; today VP of Product for the group

Beyond the case studies

Three threads that run through my work, each backed by something I shipped or still run.

Travel

  • Added flight and travel ticketing to Cashplus with MMBC, and owned the booking journey.
  • Signed 30 travel agents and tour leaders for RoamingPlus, approaching each one in person. Travel agents were a new segment and are now a company focus.
  • Delivered PUAS, a platform for Umrah services across Indonesia and Saudi Arabia.
Read the Cashplus case

AI in how I build

  • Built TawafiqHub, my own SaaS for Umrah travel operators, with a voice AI agent that answers pilgrims’ questions. It is live, built on the Claude API, OpenAI GPT and ElevenLabs.
  • Use Claude, ChatGPT, Cursor and Claude Code every day to draft PRDs, write SQL, generate test cases and build prototypes.
  • Directed an AI coding agent to build this site in English, Indonesian and Arabic.
Visit TawafiqHub

How I run product

  • Test before scaling: A/B tests on pricing, promotions and flows, with engagement and retention tracked in Firebase.
  • Review every launch at 30, 60 and 90 days, and keep risky changes behind maker-checker approval.
  • Lead a team of 8 and mentor the product managers. I still talk to customers directly and join field surveys.

From customer service to VP of Product

I began in 2019 handling failed transactions, disputes and refunds. That experience taught me to connect customer problems with provider behaviour and operational constraints. Today, as VP of Product, I lead product across Metro Reload Group and Cashplus with a team of eight.

More about me
  1. May 2019 – Dec 2019Customer Service OfficerMetro Reload
  2. Dec 2019 – Jan 2021Business DevelopmentMetro Reload
  3. Jan 2021 – Sep 2026Technical Product ManagerMetro Reload Group & Cashplus
  4. Sep 2026 – presentVP of ProductMetro Reload Group & Cashplus

Let’s connect

I’m based in Indonesia and open to relocating. I’m looking for product manager roles in consumer apps, marketplaces, payments and travel, and I’m also open to digital delivery roles.

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